Social media is a new way to use the internet it involves jargon such as likes, adding, tweeting, posts and commenting. It involves both listening, and talking, both being there for friends, and engaging strangers, and it all is done on a daily basis by virtually everyone that is buying your products or services on the internet. Sell kitchen products? You can bet your core customer is on Twitter or Facebook sharing recipes, asking for advice on new products to buy, and yes, complaining about brands like yours. How about a service, say you’re a lawyer or medical professional, your patients are most certainly online, probably letting their followers and friends know about their upcoming trip to your office before your assistant ever pens in the appointment in your planner. The examples of how social media and business are converging online are endless, yet the point of all these examples is as visible as a bright yellow dead end sign on a quiet street, you ignore these people and your business will suffer immensely. Your choice, the only one you have right now, is to engage these people on their turf, to meet them where they gather, and fast.
